marathon

London’s Sustainability Story is not just about Seaweed Sachets

London’s Sustainability Story is not just about Seaweed Sachets

Don’t get me wrong—I loved all the attention the Virgin Money London Marathon got for their pilot program of edible/biodegradable capsules made from seaweed. News outlets ranging from the BBC, CNN, NPR, NY Times, and Forbes all ran stories about London Marathon organizers replacing thousands of plastic water bottles with seaweed sachets at one aid station in a pilot program.